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Kate Spade Saturday Packaging and Product by Allison Henry Aver

“The Creative Team at Kate Spade Saturday was responsible for designing, writing and naming all branded materials—from price-tags to product. The following is a small sampling of what they have created.”

Allison Henry Aver is a Creative Director specializing in brand experience, design direction and creative strategy for fashion and lifestyle brands. Most recently, she was the founding Design Director for Brand Creative at Kate Spade Saturday, the newest member of the Kate Spade + Company family, overseeing the creation of the brand’s voice, identity, and personality in all channels. She led a team of art directors, copywriters and designers whose work touched and influenced all aspects of the brand — from in-store, online, advertising, content and social media.

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(Source: behance.net, via 16pc)